The M&I fair which was held from 9 to 13 November at the Hotel Melia Belin, is one of the most important events in the field of business tourism, also known as MICE. Numerous meetings and dynamism of communication between companies, contributed to the creation of new contacts between MICE service providers and potential customers.
This year M&I forum has been visited by over 300 buyers from Eastern Europe. Profile of attendees was mainly tour operators specialized in organizing conferences and events abroad, as well as corporate clients.
Currently, Russia is the largest emitter of MICE tourism in Eastern Europe. Second and third place occupied Poland and the Czech Republic respectively.
However, Sol-V.I.P. Travel had the opportunity to make interesting contacts also with clients from Greece, Turkey, Egypt, Hungary, Slovakia, Bulgaria, Latvia and Lithuania, Ukraine. “Increasingly, corporate customers are looking for new and interesting places for business meetings and conferences, a variety in tourism planning, quality services throughout all the stay. Our company has received many requests for partnership due to our proven experience in MICE tourism. No less important is the fact that our offices are in Barcelona, one of the most popular destinations to date for business tourism”, – says the director of the agency Sol-V.I.P. Travel, Julia Solovieva.